Branding
Getting the message where it needs to be
According to Jon Jantsch, branding is the art of becoming knowable, likable, and trustworthy. At Metropolitan SEO, we couldn’t agree more. We want your customers to become raving fans that will promote and expand your business brand.
Your brand sets you apart from competitors. It shifts the conversation from price to your unique offerings. No one wants to play the race-to-the-bottom game, as there are no winners.
A strong branding strategy can help you target the right audience for your product or service. Using data, you can identify new business opportunities, plan for trends, implement changes, and receive continuous feedback to improve your business.
It’s free, like in free Mojitos.
How can Branding benefit my business?
Branding is a crucial component of any business as it complements all the processes within the organization.
It helps establish a direct connection between higher ticket sales and customer retention, understanding customer needs for effective marketing, ensuring financial predictability, and streamlining processes. Therefore, branding should be considered a fundamental aspect of your business strategy and daily operations.
Creating a unique brand for your business is crucial. It helps you stand out, build loyalty, and adapt to changing trends. Our brand sprint at Metropolitan SEO is aligned with your goals and objectives to ensure your brand succeeds.
Metropolitan SEO’s Brand Sprint
At Metropolitan SEO, our Brand Sprint is a comprehensive process divided into two distinct phases, each with its own set of activities. Throughout these phases, we work closely with you to develop a deep understanding of your brand and its market positioning. At the end of each session, we deliver key deliverables that will help guide your brand strategy and visual identity.
In the first phase, the Social-economic Frame, we conduct a 1.5-hour meeting with a facilitator. This session focuses on creating a Target Consumer Persona, Competitive Landscape Canvas, and Value Proposition Canvas. These tools provide valuable insights into your target audience, competitors, and unique value proposition.
The second phase, Market Positioning, also involves a 1.5-hour meeting with a facilitator. Here, we dive deeper into your brand by exploring questions such as “What do you do?”, “What’s your vision?” and “What makes you unique?”. We also create a Moodboard with three possible visual directions for your brand.
Following these sessions, we compile all the insights and ideas into a Stylescape, which is a visual representation of your brand’s aesthetics and key visual assets. This includes your logo, color palette, typography, and graphical direction references. Additionally, you’ll receive a digital package with all key visual assets, making it easier to collaborate with others and maintain brand consistency.
Working with Metropolitan SEO for your branding needs offers several benefits. Your team will have visual tools to guide decision-making, increasing the chances of appealing to your target audience and standing out in a competitive market. Our clear direction and accessible resources ensure brand consistency throughout your organization, making your marketing and customer relations efforts more effective. Partnering with us will help create a memorable brand that resonates with your audience and drives business growth.
We’re excited to create a game-changing impact on your business.
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FAQs
Frequently Asked Questions
Why does good branding matter?
Good branding sets your business apart from competitors, shifts the conversation from price to your unique offerings, and avoids the race-to-the-bottom game.
How can a strong branding strategy help my business?
A strong branding strategy can help you target the right audience, identify new business opportunities, plan for trends, implement changes, and receive continuous feedback to improve your business.
Why should I consider branding a fundamental aspect of my business strategy?
Branding complements all processes within the organization and establishes a direct connection between higher ticket sales, customer retention, understanding customer needs, ensuring financial predictability, and streamlining processes.
What deliverables can I expect after contracting Metropolitan SEO’s Branding Service?
You’ll receive a Brand Compass Sprint, which includes a Socio-Economical Frame and Market Positioning, a Stylescape, and Graphic Assets.
What is included in the Stylescape?
The Stylescape is a canvas that collects the brand aesthetics to approach the Target Consumer Persona. It contains all the key visual assets such as logo, color, typography, and any graphical direction references.
How will Metropolitan SEO’s Branding Service benefit my team?
Your team will have visual tools to guide their decision-making, increasing the chances of appealing to your target audience and standing out in a competitive market.
How does Metropolitan SEO ensure Brand consistency throughout my organization?
Metropolitan SEO provides clear direction and accessible resources to all company members, ensuring brand consistency and increasing consumer appeal.
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